Walking the Line

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On one hand, you want to stay deeply in touch with your inner self – the part of you that has a philosophy about what you want to do and who you want to be. On the other, you want to run a successful business.

An intangible part of you – your spirit – is trying to work with a tangible part – your business sense.

Unfortunately, some advice that’s currently available about those two parts seem to be contradictory.

If you want a healthy spirit, the advice is as intangible as the spirit itself. You might be told to get in touch with your inner desires, or to spend time meditating, or to try new experiences.

There are no guidelines and no rulebooks. There is no way to measure whether you’re doing “well” except by paying attention to how you feel.

If you’re trying to create a thriving business, however, the advice is often nothing but measurements. You have files to complete and to turn into the appropriate addresses, checkboxes to mark off, linear paths to goals. You’ll often see business books that suggest 7 steps or 12 steps – it’s easy to tell whether or not you’ve achieved the goal laid out in each chapter.

Business success is about achieving something tangible – spiritual success is about achieving something intangible.

Running a business where the intangible and the tangible coexist is today’s challenge.  The good news is there are more and more people talking about how to do this.  It takes a community to make it happen and a vision to shift the consciousness of business.

Communities up to shifting the consciousness of the way business is done is one of the reasons why our groups are so popular.

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