Shift your Perspective

What if your business could create happiness, love, and purpose with the same agility and certainty that it creates expanding profits, new customers, and new innovations?

It’s a question that isn’t often asked in business, because intangible qualities like love aren’t easily measurable (and measures are the language of business). Most people don’t believe the tangible, everyday needs of business coexist with the intangible.

Oh, but they do.

The truth is just because the current language of business does not acknowledge intangibles, doesn’t mean they don’t exist.

Your business is an embodiment of who you are and what you believe – every time you expand your business, you also expand the knowledge and empowerment of yourself. When you are fundamentally coming from a place of love and purpose, you automatically are shifting your perspective of business.

When your business blends with your own personal philosophy, decisions become easier. You are able to access support not typically considered in traditional business models. Goals are set and achieved without struggle. Your strategies are driven not just by necessity but by passion. Your focus never wanders. You walk forward with absolute certainty that you are supporting the highest good.

Not only does your business become a channel for success – it becomes a channel for your expanded inner self and an expanded model of what it means to be doing business in today’s world.

Pic originally uploaded : || Riapereira || Shift Perspective ||

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Commune with your Customers

When you deliver a product or service, you are participating in a shared reality that exists between you and your customers. There is an intimate agreement about the shared reality.  There is trust and communication about the mutual benefits of your interchange.

This is communion; a sharing of spirit.

Within the space of communion, there is a natural evolution that is set in motion. It is a given that this evolution is a growth process for both you and your customers. Consider approaching the development and delivery of your products and services with a conscious commitment to evoke evolution and transformation.

Any evolution is a process; a growth pattern. You set the evolution in motion by fulfilling a specific need or desire for your customer. From that point forward, you are in a unique position to evoke evolution. When you evoke, you go beyond simply participating in the reality between you and your customer, to deeply influencing (impressing) upon the reality.

In order to evoke vs. participate, add an element to each and every one of your products & services that meets not only the immediate desire of your customer, but a “higher desire” as well.  Always reflect back to your customer a vision of their highest self.

Using Apple as an example, if you are selling “M” laptops (aka Macs), delivering with the clear message that your customer has everything to do with why this laptop is so fantastic, meets a higher-desire recognition that “M” laptop users are smart and savvy. When your “M” laptop customer configures their laptop, invite them to join an on-line community of smart and savvy “M” laptop users. These higher desire attributes impress upon the growth pattern of evolution –deepening the relationship with your customer, as well as evoking qualities of co-creation, self-esteem and community.

Think of your products & services as an invitation to an intimate interchange with your customer vs. an exchange –this is the access to communion. An interchange is spirit-to-spirit vs. an ego-to-ego exchange.

If you choose to hold and maintain the interchange of communion with sacred gloves, you impress upon the evolution implicit in communion. Impressing with loving consciousness is the opportunity to influence the highest evolution for business, the planet, and humanity.

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Plan & Let Go

Fundamentally, planning is about creating the steps between a current situation and a chosen future.  To paraphrase Julia Cameron, who so brilliantly addresses our creative urge in The Artist’s Way we are compelled because we are ourselves creations; infused with an indwelling creative force. Creative energy is a gift – we are meant to design new creations as a gift back. Refusal to do so is counter to our true nature.

We intuitively know how to form creative energy into a structure that has the potential to attract what we need and desire. Steps are taken; energy turns into form i.e. a spider spins a web, an entrepreneur writes a business plan.  Often, frustration occurs when as soon as the structure is designed, we continue to expect specific linear results (hello ego!) and become lost and identified with goals and the structure itself. How can we relax when our structure demands that there are customers to capture, products to be sold, and bills to be paid?

One option is to go after our targets no matter what – stomping over competitors and employees, short-changing or deceiving customers, destroying the planet and ignoring our values.  Another option is to recognize and get over the fact that after we plan what we want, the specific linear results from specific actions phase is over.

Evolving business concepts proactively interweave attention and action.  When we design frameworks, it is natural that not only will some success show up, but external resistance and internal doubt will also arise.   Once the structure is intact, it is imperative to to be attentive, enthralled, fascinated, and non-judgmental about EVERYTHING that shows up in our web.  We must then be willing to intervene if necessary, let go and modify external actions with the feedback we have received from the universe / environment.  We also must be willing to acknowledge and clean-up, to the best of our ability, fear and doubt that may arise within ourselves and our team.

Planning and letting go is the equivalent of ego and sacred attention working together- ensuring honorable, joyful, and sustainable bottom-lines.

Photo originally uploaded by Jef Safi

Read more about how to plan & let go in the eBook Becoming a Source of Good 

Plan & Let Go originally posted at Love is the Bottom-Line

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Core Ideology : It’s a big deal

Core Ideology typically means the Mission, Vision, & Values of a business entity.  The ideology then acts as a communication to stakeholders, from employees to investors, about what the company will always hold to –the guideposts from which to act.

The Mission, Vision & Values of an entity can be created by a solo-prenuer and then shared with others as his / her empire grows, or the ideology can be created by partners, board of directors and / or a mixture of who the business entity representatives are at this crucial setting down of the declaration of who the company is.

An influential study by Collins & Porras resulting in the book Built to Last, written in 1994, makes the case that companies that go on beyond the founders have done so by standing by the initial core ideology.

It is noteworthy that in the majority of these company’s statements about ideology, there is a common thread of inspirational loftiness and intentional well-meaning.

There is a fundamental ideal or “knowing” of an ability to influence, adjust and make the world a better place.

At the core or essence of each of us is this knowing.  There is that center, that divine spark that has access to the infinite and the ability to master the material.

It is this essence, coupled with a business core ideology, that not only will drive your business to wild, fulfilling success,

the combo contains the unique ability to be a powerful Source of Good; championing a philosophy that positively influences.

Here’s our Core Ideology

Here’s Whole Foods Core Values

Here’s an example of someone who has taken her philosophy and shared it in a simple, compelling, marketable way

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If you’ve ever actually seen a naturally sourced spring, you know exactly how magical it is. Water simply bubbles up out of the earth; there’s no drilling and no need to extract or purify it. It’s a free gift from nature. The spring burbles along regardless of whether anyone is there to drink from it. It’s a profound metaphor for unconditional love, which is why it’s a perfect way to describe the kind of relationship you want to have with your customers.

In simpler times (and in some parts of the world, even today), civilizations only sprang up in areas where there was fresh running water. A spring was a source of life, and people wanted to crowd around that source.

If you become a source of great joy, delight, and necessity to your customers, they will want to spend as much time as possible near you. You give them something that makes them feel good, powerful, and alive. That’s a powerful gift and they will reward you with intense loyalty.

You create loyalty between yourself and your customers by giving them something that makes them feel good. You create infatuated loyalty when you unconditionally give them something beyond what they expected.

If you provide a product, make sure the product has an element that brings them some benefit they can’t get anywhere else. If you offer a service, make sure that service makes them feel nurtured and attended to in a way they don’t want to live without. By giving them a never-ending source of gratification, you create a bond with your customers.

Learn to give unconditionally and your customers will never waver from your side.

Read more about how to unconditionally delight your customers in the eBook Becoming a Source of Good

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Walking the Line

On one hand, you want to stay deeply in touch with your inner self – the part of you that has a philosophy about what you want to do and who you want to be. On the other, you want to run a successful business.

An intangible part of you – your spirit – is trying to work with a tangible part – your business sense.

Unfortunately, some advice that’s currently available about those two parts seem to be contradictory.

If you want a healthy spirit, the advice is as intangible as the spirit itself. You might be told to get in touch with your inner desires, or to spend time meditating, or to try new experiences.

There are no guidelines and no rulebooks. There is no way to measure whether you’re doing “well” except by paying attention to how you feel.

If you’re trying to create a thriving business, however, the advice is often nothing but measurements. You have files to complete and to turn into the appropriate addresses, checkboxes to mark off, linear paths to goals. You’ll often see business books that suggest 7 steps or 12 steps – it’s easy to tell whether or not you’ve achieved the goal laid out in each chapter.

Business success is about achieving something tangible – spiritual success is about achieving something intangible.

Running a business where the intangible and the tangible coexist is today’s challenge.  The good news is there are more and more people talking about how to do this.  It takes a community to make it happen and a vision to shift the consciousness of business.

Communities up to shifting the consciousness of the way business is done is one of the reasons why our groups are so popular.

Strategy Stream on Facebook

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Face Your Brilliance

You must fall in love with yourself, warts and all, if you are going to have anyone else fall in love with what you are creating and offering. Part of falling in love with yourself is understanding and accepting that you are a brilliant center of powerful creation.

Because you are a center of powerful creation, you must also be willing to face the responsibility of your creations. As your business expands and grows, the Core Ideology (mission, vision, and values) ensures that business actions and transactions are in integrity with your original intention. The Core Ideology is, consciously and in co-creation with spirit, determined by you.

The main thrust of core ideology is that it is enduring. Ultimately, Core Ideology provides “higher thinking” and guide posts from which to make decisions ~like a beacon reminding you of what you and your company are all about when things are moving really fast, as well as when things seem dark or confusing. The core remains intact regardless of circumstances (very much like spiritual principles that endure over time, resonate when we hear them, and bring us back to center).  A powerful core ideology will speak to anyone who hears it and supersedes individual personalities.

With your business, you are creating a garden for Divine Source to visit and co-grow. The Core Ideology is the marker, the framework, the boundaries of your particular garden. It states and anchors in that in THIS garden, each and every flower (transaction) will have THIS particular seed of your expression within it. The Ideology trains you to be in the now of the day-to-day business of your business; by trusting the garden you are in — you are free to express joyfully and move into your brilliant power and creation more and more.

Strategy Stream’s Core Ideology

More about Core Ideology

Welcome !!

Flowing in the Strategy Stream

The Strategy Stream Program is an opportunity to grow and build a business that is successful and prosperous with results that resonate with your authentic self.

When you operate from your authentic self in all aspects of your business, your business naturally becomes

a source of good.

A business that’s a source of good is healthy for you, your loved ones, your community and ultimately has a positive impact globally.

People who

participate in the Strategy Stream Program experience improvement in one or more of the following areas:

Increased bottom-line profitability
Increased customer attraction & satisfaction
Increased personal fulfillment
Increased productivity
Reduction in costs

Here’s how

By establishing and taking action towards achieving authentic goals for every aspect of your business, being accountable for actions and commitments based on reliable measures you design, and accessing your highest consciousness in every moment possible,

You

Communicate more effectively, become more confident, and work more easily and productively with others.

You flow and shimmer.

You become healthier, happier, less distracted and can put your attention on being a source of good that makes the world a better place.

More about the program and our services

When you do things from your soul, you feel a river moving in you, a joy ~Rumi

Glad to have you here!