Core Ideology : It’s a big deal

Core Ideology typically means the Mission, Vision, & Values of a business entity.  The ideology then acts as a communication to stakeholders, from employees to investors, about what the company will always hold to –the guideposts from which to act.

The Mission, Vision & Values of an entity can be created by a solo-prenuer and then shared with others as his / her empire grows, or the ideology can be created by partners, board of directors and / or a mixture of who the business entity representatives are at this crucial setting down of the declaration of who the company is.

An influential study by Collins & Porras resulting in the book Built to Last, written in 1994, makes the case that companies that go on beyond the founders have done so by standing by the initial core ideology.

It is noteworthy that in the majority of these company’s statements about ideology, there is a common thread of inspirational loftiness and intentional well-meaning.

There is a fundamental ideal or “knowing” of an ability to influence, adjust and make the world a better place.

At the core or essence of each of us is this knowing.  There is that center, that divine spark that has access to the infinite and the ability to master the material.

It is this essence, coupled with a business core ideology, that not only will drive your business to wild, fulfilling success,

the combo contains the unique ability to be a powerful Source of Good; championing a philosophy that positively influences.

Here’s our Core Ideology

Here’s Whole Foods Core Values

Here’s an example of someone who has taken her philosophy and shared it in a simple, compelling, marketable way

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You must fall in love with yourself, warts and all, if you are going to have anyone else fall in love with what you are creating and offering. Part of falling in love with yourself is understanding and accepting that you are a brilliant center of powerful creation.

Because you are a center of powerful creation, you must also be willing to face the responsibility of your creations. As your business expands and grows, the Core Ideology (mission, vision, and values) ensures that business actions and transactions are in integrity with your original intention. The Core Ideology is, consciously and in co-creation with spirit, determined by you.

The main thrust of core ideology is that it is enduring. Ultimately, Core Ideology provides “higher thinking” and guide posts from which to make decisions ~like a beacon reminding you of what you and your company are all about when things are moving really fast, as well as when things seem dark or confusing. The core remains intact regardless of circumstances (very much like spiritual principles that endure over time, resonate when we hear them, and bring us back to center).  A powerful core ideology will speak to anyone who hears it and supersedes individual personalities.

With your business, you are creating a garden for Divine Source to visit and co-grow. The Core Ideology is the marker, the framework, the boundaries of your particular garden. It states and anchors in that in THIS garden, each and every flower (transaction) will have THIS particular seed of your expression within it. The Ideology trains you to be in the now of the day-to-day business of your business; by trusting the garden you are in — you are free to express joyfully and move into your brilliant power and creation more and more.

Strategy Stream’s Core Ideology

More about Core Ideology