Infatuate your customers

September 7, 2011 by Comments | 2

Everyone has had some experience of infatuation and the changes it brings. It can take you beyond the mundane, rising you above ordinary concern –making everything appear bright and new.

Infatuation is a gateway to expanded awareness.

I remember when my father began dating again after a painful divorce from my mother.  I knew he was falling in love, with the woman who would become my stepmother, when he commented on how pretty my earrings were one day at lunch — seriously, this was over 10 years ago and I still remember the moment because it was so out-of-the-ordinary for him to make a comment #1 about what I looked like and #2 about something so minuscule as earrings!

The deep quality of awareness accessible thru infatuation allows you to view from the heart and unconditionally share yourself with those around you.

Are you infatuated with your clients and vice-versa? When the quality of infatuation is present, it allows YOU to access your own extraordinariness, deliver profoundly, and fulfill deeply –thus ensuring continuous, profound relationships with your customers.

Read more about how to infatuate your customers in the eBook Becoming a Source of Good

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Unconditionally Delight Your Customers

August 25, 2011 by Comments | 4

If you’ve ever actually seen a naturally sourced spring, you know exactly how magical it is. Water simply bubbles up out of the earth; there’s no drilling and no need to extract or purify it. It’s a free gift from nature. The spring burbles along regardless of whether anyone is there to drink from it. It’s a profound metaphor for unconditional love, which is why it’s a perfect way to describe the kind of relationship you want to have with your customers.

In simpler times (and in some parts of the world, even today), civilizations only sprang up in areas where there was fresh running water. A spring was a source of life, and people wanted to crowd around that source.

If you become a source of great joy, delight, and necessity to your customers, they will want to spend as much time as possible near you. You give them something that makes them feel good, powerful, and alive. That’s a powerful gift and they will reward you with intense loyalty.

You create loyalty between yourself and your customers by giving them something that makes them feel good. You create infatuated loyalty when you unconditionally give them something beyond what they expected.

If you provide a product, make sure the product has an element that brings them some benefit they can’t get anywhere else. If you offer a service, make sure that service makes them feel nurtured and attended to in a way they don’t want to live without. By giving them a never-ending source of gratification, you create a bond with your customers.

Learn to give unconditionally and your customers will never waver from your side.

Read more about how to unconditionally delight your customers in the eBook Becoming a Source of Good

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