Infatuate your customers

September 7, 2011 by Comments | 2

Everyone has had some experience of infatuation and the changes it brings. It can take you beyond the mundane, rising you above ordinary concern –making everything appear bright and new.

Infatuation is a gateway to expanded awareness.

I remember when my father began dating again after a painful divorce from my mother.  I knew he was falling in love, with the woman who would become my stepmother, when he commented on how pretty my earrings were one day at lunch — seriously, this was over 10 years ago and I still remember the moment because it was so out-of-the-ordinary for him to make a comment #1 about what I looked like and #2 about something so minuscule as earrings!

The deep quality of awareness accessible thru infatuation allows you to view from the heart and unconditionally share yourself with those around you.

Are you infatuated with your clients and vice-versa? When the quality of infatuation is present, it allows YOU to access your own extraordinariness, deliver profoundly, and fulfill deeply –thus ensuring continuous, profound relationships with your customers.

Read more about how to infatuate your customers in the eBook Becoming a Source of Good

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Unconditionally Delight Your Customers

August 25, 2011 by Comments | 4

If you’ve ever actually seen a naturally sourced spring, you know exactly how magical it is. Water simply bubbles up out of the earth; there’s no drilling and no need to extract or purify it. It’s a free gift from nature. The spring burbles along regardless of whether anyone is there to drink from it. It’s a profound metaphor for unconditional love, which is why it’s a perfect way to describe the kind of relationship you want to have with your customers.

In simpler times (and in some parts of the world, even today), civilizations only sprang up in areas where there was fresh running water. A spring was a source of life, and people wanted to crowd around that source.

If you become a source of great joy, delight, and necessity to your customers, they will want to spend as much time as possible near you. You give them something that makes them feel good, powerful, and alive. That’s a powerful gift and they will reward you with intense loyalty.

You create loyalty between yourself and your customers by giving them something that makes them feel good. You create infatuated loyalty when you unconditionally give them something beyond what they expected.

If you provide a product, make sure the product has an element that brings them some benefit they can’t get anywhere else. If you offer a service, make sure that service makes them feel nurtured and attended to in a way they don’t want to live without. By giving them a never-ending source of gratification, you create a bond with your customers.

Learn to give unconditionally and your customers will never waver from your side.

Read more about how to unconditionally delight your customers in the eBook Becoming a Source of Good

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Face Your Brilliance

August 15, 2011 by

You must fall in love with yourself, warts and all, if you are going to have anyone else fall in love with what you are creating and offering. Part of falling in love with yourself is understanding and accepting that you are a brilliant center of powerful creation.

Because you are a center of powerful creation, you must also be willing to face the responsibility of your creations. As your business expands and grows, the Core Ideology (mission, vision, and values) ensures that business actions and transactions are in integrity with your original intention. The Core Ideology is, consciously and in co-creation with spirit, determined by you.

The main thrust of core ideology is that it is enduring. Ultimately, Core Ideology provides “higher thinking” and guide posts from which to make decisions ~like a beacon reminding you of what you and your company are all about when things are moving really fast, as well as when things seem dark or confusing. The core remains intact regardless of circumstances (very much like spiritual principles that endure over time, resonate when we hear them, and bring us back to center).  A powerful core ideology will speak to anyone who hears it and supersedes individual personalities.

With your business, you are creating a garden for Divine Source to visit and co-grow. The Core Ideology is the marker, the framework, the boundaries of your particular garden. It states and anchors in that in THIS garden, each and every flower (transaction) will have THIS particular seed of your expression within it. The Ideology trains you to be in the now of the day-to-day business of your business; by trusting the garden you are in — you are free to express joyfully and move into your brilliant power and creation more and more.

Strategy Stream’s Core Ideology

More about Core Ideology